Personality Conflicts in Business
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Summary
Personality conflicts between clients and consultants can have devastating effects. Clients that like and respect you will accept almost any amount of screw ups. Clients that inherently distrust you will never be happy, and will lead you down a “rabbit hole to hell”.
Eat Grass
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Summary
There are times to pray, and times to work. Prayer doesn’t pay the mortgage, but hard work will.
Business is Simple, But Not Easy
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Summary
Making your business be successful is simple, but that does not mean it’s easy. the average high school dropout ca be successful in business IF they are willing to work hard to do the things that need to be done. Using door hangers to promote your business is a SIMPLE idea. Hanging 1000 door hangers on a 95 degree day is HARD work.
Embrace Your Inner Cockroach
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Summary
Humans have art, science and philosophy. Yet cockroaches will be here long after we nuke or cook ourselves out of existence. Competing against large competitors is easier then you think.
A Tale of Two Chambers
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Summary
Three weeks ago I sent in my membership application and dues to two different Chambers of Commerce. One called me the next day to welcome me to their organization, gave me valuable advice for advertising to fellow members, invited me to a new member orientation and even gave me a cheesy membership plaque. The other cashed my check… (Nothing has been heard since.)
By communicating with your clients, exuding a sense of excitement and geuinely trying to make their life better you will not only gain a client, but a fan that will promote you to others.
When you don’t bother to communicate and leave them in the dark you get the antithesis of a fan…
Clients Like Uniforms
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Summary
Uniforms are an invaluable tool to help your business grow. Even if you are a “business of one” you can still benefit from wearing a uniform. It makes clients feel more comfortable about you, increases you brand visibility, and is decent form of generic advertising.
Left Behind
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Summary
“The people to get where you are are not necessairly the people who are going to get you to where you are going.”
As you business grows you are going to have to face the prospect of firing employees, vendors, clients, friends and family as they go from being the “wind beneath your wings” to anchors around your neck.
Become the Bruce Willis of Computer Repair
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Summary
In every movie the evil master mind calls in “the guy” to get the job done. You should strive to become “the guy” for your clients. It’s not about who’s responsibility it is, it’s about whether the problem has been solved.
Door Hangers for Marketing
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Summary
Door Hangers are a great way to advertise your business. We found for every 3 hours of putting up door hangers we received 1 client. You can hang door hangers at almost any time of day, and you don’t have to talk to anyone if you are not in the mood to smile.
Review of Constant Contact Event Marketing
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Summary
Constant Contact Event Marketing is a good tool if you do not know a lot about web administration, or don’t want to deal with the hassle of creating your own system. If you are a pro at web administration you will probably find a custom solution does better for you.
