Everyman IT

Info

• Level: Beginner
• Presenter: Eli the Computer Guy
• Date Created: December 10, 2010
• Length of Class: 39 Minutes

Tracks

• Web Publishing

Prerequisites

• Basic Website Administration

Purpose of Class

• This class teaches students how to create podcasts and create a Podcast channel on iTunes.

Chapters

1. Introduction (00:00)
2. What is Podcasting (01:26)
3. Podcast XML File (16:21)
4. Submitting to iTunes (29:00)
5. Final Thoughts (35:42)

Class Notes

1. What is Podcasting?
   1. Podcasting (Proper Name) uses iTunes to deliver audio or video files to iTunes users.
   2. podcasting (generic) is simply creating audio or video files that people can download.
   3. Podcasting requires 3 parts: iTunes Service -> XML file -> Web Storage for content
   1. iTunes provides no statistics/ analytics
   2. Content has to be free
   3. Files types supported: .m4a, .mp3, .mov, .mp4, .m4v, and .pdf
2. XML File
   1. The XML file is a simple text file that uses XML tags to provide information to iTunes
   2. You can create the XML file in Notepad and simply save the file with an .xml extension (Not .txt!)
3. Submitting to iTunes
   1. You need a free iTunes account
   2. In iTunes Store go to Podcasts and then select “Submit a Podcast”.  Type in full web address to your Podcast XML file (example: http://www.everymanit.com/pod.xml)
   3. It will take 24 hours or more before your Podcast shows up in iTunes
4. Final Thoughts
   1. iTunes Podcasting is a cheap and easy way to deliver multimedia content to your fans and followers.
   2. iTunes Podcasts download to subscribers computers so you can use cheap/ less reliable hosting for your content vs. streaming video services

Sample: (Copy, Paste and Edit for Your Needs)

<item>
<title>Deconstructing Failure</title>
<itunes:author>Eli the Computer Guy</itunes:author>
<itunes:subtitle></itunes:subtitle>
<itunes:summary>This podcast discusses the failures of “Eli the Computer Guy” the Repair Shop. Eli discusses; why making employees salaried positions was a poor idea, that clients ask for work to be done even when they have  no idea how they will pay for it, that you should never overlook ROI for your own business, the insipid effects of sugar intolerance, and waking up to realize that the business that you have worked so hard on… kinda sucks.</itunes:summary>
<enclosure url=”http://www.everymanit.com/podcast/deconstructing_failure.mp3″ length=”" type=”audio/mpeg” />
<pubDate>Wed, 1 Dec 2010 19:00:00 GMT</pubDate>
<itunes:duration>42:19</itunes:duration>
<itunes:keywords>computer, business</itunes:keywords>
</item>

<item>
<title>15 Minutes of Paparazzi</title>
<itunes:author>Eli the Computer Guy</itunes:author>
<itunes:subtitle></itunes:subtitle>
<itunes:summary>Andy Warhol predicted that we would all one day get our 15 minutes of fame. He neglected to mention the 15 minutes of paparazzi that goes with it.
In the modern world I believe that all professionals planning to make over $50K per year should publish their ideas, thoughts and concepts in blogs, podcasts and web videos to demonstrate to potential clients and employers their skills. The side effect of this is that some people will watch, listen or read so much of you work that they will feel that they have a personal connection with you even though you have never met.
Web publishing allows your voice to be heard by those that care which may lead to unexpected consequences.</itunes:summary>
<enclosure url=”http://www.everymanit.com/podcast/15_minutes_paparrazzi.mp3″ length=”" type=”audio/mpeg” />
<pubDate>Tue, 30 Nov 2010 19:00:00 GMT</pubDate>
<itunes:duration>24:35</itunes:duration>
<itunes:keywords>computer, business</itunes:keywords>
</item>

</channel>

</rss>

Resources

• iTunes Making a Podcast link