Everyman IT

Info

• Level: Beginner
• Presenter: Eli the Computer Guy
• Date Created: September 20, 2010
• Length of Class: 73 Minutes

Tracks

• Web Publishing

Prerequisites

• None

Purpose of Class

• This class teaches students the basic concepts on how to make money from their website.

Topics Covered

• Ways to Monitize a Website
• CPM, CPC and Commissions
• Design and Advertising
• Affiliate System

Class Notes

1. Monitiziation is the way you make money from your website
2. Ways to monetize Your Site
   1. Banner Ads
   2. Membership Site
   3. Sponsorship
   4. Sell a Product or Service
3. Basic Concepts
   1. CPM – Cost per Thousand Impressions
   2. CPC – Cost per Click
   3. Commission – % of purchase or set price.  Depends on age of Cookie and numerous factors
4. Affiliate System
   1. Can be very hard to make money
   2. Use deep linking to specific products
   3. Every vendor has their own program.  Be sure to know th rules.
5. Freemium – Means you give away a quality product as an incentive for customers to buy your other products
6. Design Implications
   1. Try not to destroy your website design with hideous banner ads.

Resources

1. AdSense
2. OpenX Ad Server
3. Commission Junction
4. Link Share