Everyman IT

Info

• Level: Beginner
• Presenter: Eli the Computer Guy
• Date Created: September 27, 2010
• Length of Class: 67 minutes

Tracks

• Web Publishing

Prerequisites

• Introduction to Web Publishing

Purpose of Class

• This class introduces students to the core concepts  of blogging.

Topics Covered

• Why Blog
• Content Management Systems
• Posts vs. Pages
• Taxonomy
• Blogging Platforms
• How to Get Noticed
• Spam

Class Notes

1. Why Do it?
   1. Become noticed as a specialist
   2. Inform your clients
   3. Start Conversations
2. How to Do it
   1. Use a Content Management Platform such as WordPress, Blogger or TypePad
   2. Have a coherent theme
   3. For OTHERS…
   4. You can host your own software, or use a service
   5. Services can be free or cost a monthly fee.
3. What is Your Blog About?
   1. Have a coherent theme
   2. Create multiple blogs if you want to talk about different subjects
   3. Write/ Create Content FOR your Visitors not for yourself
4. Tips to Get Noticed
   1. Talk About Other People and mention them in your posts
   2. Post links to your blog posts on Twitter
   3. Pings don’t matter anymore
   4. Publish as many Posts as Possible.  the More High Quality posts the Better
5. Comments, Pingbacks, Trackbacks and Spam
   1. Don’t feel the you have to allow comments
   2. Use a Comment Spam filter
   3. RSS and AutoBlogs – Steal your content…
6. Final Thoughts
   1. Every professional should blog!

Resources

• Hosted WordPress
• Download WordPress
• Blogger
• Typepad