Everyman IT

Info

• Level: Intermediate
• Presenter: Eli the Computer Guy
• Date Created: March 12, 2010
• Length of Class: 60 Minutes

Tracks

• Web Marketing

Prerequisites

• Proficiency Creating Websites

Purpose of Class

• This class teaches students how to design their websites so that they achieve higher Google Page Rank.

Topics Covered

• Why Google Matters
• What is SEO
• Sitemaps
• Backlinks
• Page Speed
• Internal Links
• Google Web Master Tools

Class Notes

1. Introduction
   1. SEO – Search Engine Optimization – Means building your website so that Google’s robots can understand it easier
   2. Good SEO translates to free advertising on Google
   3. Only Google really matters… Yearly traffic for EliTheComputerGuy.com = Google 18,475, Yahoo 321, Bing 287
2. What you should have
   1. Analytics
   2. Google Webmaster tools
   3. Local Business Center
3. About content
   1. Create Content that regular people like
   2. Write as much TEXT as possible
   3. Google does not understand Flash/Pictures/Videos
4. XML Site Maps
   1. Tell robots what is important on your site
   2. Can be created by hand, using a script, or automatically
5. Backlinks
   1. One way links to your site from other sites
   2. The more prominent the site the more significant the backlink is
6. Page Speed
   1. The speed which your pages load will be counted towards Page Rank soon.
7. Internal Links
   1. Do not use relative links
   2. Page titles matter
8. WordPress is allows you to do SEO automatically and easily

Resources

• Google Web Master Tools
• Google Business Local
• XML-Sitemaps.com – Automatically Creates Sitemaps
• Google Web Master Channel