Everyman IT

Info

• Level: Intermediate
• Presenter: Eli the Computer Guy
• Date Created: March 16, 2010
• Length of Class: 85 Minutes

Tracks

• Web Design

Prerequisites

• How to Become an IT Consultant

Purpose of Class

• This class teaches students about selling web design services to their clients

Topics Covered

1. Why the Market for Web Design is Good
2. The Sales Pitch
3. Selling Marketing Packages vs. Websites
4. How to Use Professional Graphics and Photographs
5. What Business Owners Want from a Website
6. Web Design Clients
7. Billing for Services

Class Notes

1. The sales pitch
   1. Real businesses have websites
   2. FREE advertising
   3. How can it save them money
   4. Value added – like videos
2. Packages (Marketing Campaigns)
   1. Sell whole packages not simply a single website (Include business cards, flyer’s, coffee mugs)
   2. Basic website and email and Google Local analytics setup
   3. Use fancy words
3. Website Creation / KISS
   1. WordPress and templates are OK
   2. Business Owners want functionality NOT art
4. Fake the Funk
   1. Outsource logo design services
   2. iStockphoto.com for pictures and graphics
5. Clients
   1. They pay up front
   2. They need the site tomorrow, but then take 3 weeks to get any information to you
   3. You NEED buy-in from the client
   4. Have them sign a specific contract, have them sign prototype designs
6. MONEY
   1. Bill as a project
   2. Be VERY specific in contract
   3. c. Basic sites should be $500-$1000, including extras like business cards and brochures can increase the value to $10,000

Resources

• ClubFlyers.com
• CustomInk.com
• DiscountMugs.com
• iStockPhoto.com
• TemplateMonster.com
• WordPress.org