Everyman IT

Info

• Level: Intermediate
• Presenter: Eli the Computer Guy
• Date Created: March 9, 2010
• Length of Class: 65 Minutes

Tracks

• Web Marketing

Prerequisites

• Ability to Setup and Monitor Web Analytics Software
• Introduction to Web Marketing

Purpose of Class

• This class teaches students how to use Google AdWords to promote their business, and why it is so effective.

Topics Covered

1. Actual Marketing Results for Eli the Computer Guy Repair Shop
2. How to Use Google AdWords
3. Strategies for a Successful Marketing Campaign

Class Notes

1. Introduction
   1. Google AdWords has the best return on investment for paid advertising
2. Warning
   1. Analytics needs to be setup for your website before you use Adwords
   2. Tracking
   3. Go SLOW
3. The Basics
   1. CPC – Cost Per Click
   2. Impressions – When an ad is seen
   3. CTR – % of times ad is clicked
   4. You can geographically target Adwords
   5. Campaigns are where you set daily budget and geographic targeting
   6. Ad Groups are containers for keywords
   7. Keywords
4. Strategies
   1. Target competitors as keywords
   2. Decrease your CPC until you are only spending what you need to to hit your daily limit
   3. Use a small amount of keywords

Real Numbers