Everyman IT

Info

• Level: Beginner / Intermediate
• Presenter: Eli the Computer Guy
• Length of Class: 70 Minutes

Tracks

• Web Marketing

Prerequisites

• Introduction to Web Marketing

Purpose of Class

This class teaches students how to advertise their products, services or organization on Facebook.  We discuss using your personal profile, Fans page, and facebook Ads.

Topics Covered

• Using a Personal Profile for Advertising
• Using a Fans Page
• Using Facebooks Ads
• Reporting and Insights
• General Theories for Successful Advertising on Facebook

Class Notes

1. Introduction
   1. Old Marketing is not as effective as Online and Social Network Advertising
   2. Social Network Advertising allows you to target very specific demographics
   3. Social Network advertising is less expensive because Ad space is not wasted
   4. There are 4 ways to advertise on Facebook. Profile Page, Fan Page, Facebook Ads, Facebook Apps
2. Using Your Profile Page
   1. The more "friends'" the better.  You can have up to 5000 friends
   2. 80% of Strangers will accept a friend request
   3. In the beginning target people you actually know, and your High School Class.
   4. Target people with common interests as your own
   5. Your status updates need to talk about more then your business
   6. Advertise your business by using status updates, not by sending messages
   7. Messages can get flagged as spam.  If too many of your messages are flagged your account will be disabled.
3. Fan Page
   1. Very easy to create
   2. Technically your business should be a Fan page, and not a Profile page.
   3. Suggest you Fan page to all of your friends.
   4. Fan page Insights can show you the demographics that are interested in your business.
4. Facebook Ads
   1. You pay either by CPC or CPM
   2. Payment is on a bidding system like Google AdWords
   3. You can limit how much you are willing to pay per day in the Campaign Settings
   4. Campaigns are used to house Ads.
   5. Ads have to be approved.  The process takes 4-24 hours.
   6. Running multiple Ads/ Campaigns at the same time seems top have a negative overall effect (As of January 31st, 2010)  I suggest running only one Ad at once.