Everyman IT

Info

• Level: Beginner
• Presenter: Eli the Computer Guy
• Length of Class: 27 Minutes

Tracks

• Web Marketing

Prerequisites

• None

Purpose of Class

This class shows students how to post ads on Craigslist.  Actual marketing results for EverymanIT.com are discussed and the basic rules for using Craigslist are reviewed.

Topics Covered

• Types of businesses that may benefit from Craigslist advertising
• Rules for Posting Advertisements
• Creating Craigslist Account
• Creating Ads using text and HTML

Class Notes

1. Introduction
   1. Craigslist is FREE and relatively easy to use
   2. Craigslist can provide significant results
   3. You can use Craigslist to advertise your Services, Jobs and Property Rental
2. Using for Advertising
   1. Consultant Good, Content Provider Good, Large Shop Bad
   2. Stats for EverymanIT.com for 30 days– 214 Visits, 3.15 pages per visit, 2:57 average time on site, 42.99 bounce rate
   3. 3 posts per 48 hour period
   4. Ghosting and Spam
3. How to Use
   1. Create an Account to post ads
   2. HTML can be used when writing your ads
   3. You can repost old ads